Shark Tank Secrets to Success: How to Propel Your Business from the Tank to the Bank
Michael Parrish DuDell
Kingswell, 2016 (2016)
Reviewed by Bob Walch
he popular television reality series
has not only attracted legions of viewers but it has also spun off numerous books by the cast of entrepreneurs featured on the show and about the people who appear on it.
hark Tank Secrets to Success: How to Propel Your Business from the Tank to the Bank
by Michael Parrish DuDell is the latest of these books that take the reader behind the scenes and offer advice on how to succeed in launching his/her own business.
he second book the author has written on
, this volume features the stories of nine entrepreneurs who were lucky enough to not only appear on air but also make a deal with one or more of the regular panel members.
f you recall seeing the individuals who created companies like Wickedly Good Cupcakes, Tipsy Elves, Grace and Lace, and ZooBean, you'll probably enjoy discovering how they started their businesses and also how they found their way to
ach chapter ends with a couple of pages of advice dubbed
Playbook for Success
, where these folks share how they built their businesses and made them prosper. Frankly, after a few chapters, I started to skip these pages for they were filled with platitudes and were not that revealing or helpful.
he most interesting aspect of the book was hearing how the entrepreneurs came up with their ideas and were able to turn them into viable businesses which then took them to the television show. In some cases luck played a big role in their success while other times numerous setbacks and obstacles made the path a challenging one.
hile most of the people profiled actually auditioned for the program, I was a bit surprised to learn that in a few instances the show's staff contacted individuals they had heard about and asked them to consider appearing in the
lthough this was a quick and entertaining read with plenty of anecdotes, it wasn't really that revealing about how the television program functions or how one can make it through the preliminaries to actually appear on air. There are other books and articles available that are far more useful in explaining and sharing this type of material.
his is formula writing, which means the narrative is passable but not inspired. Basically
Shark Tank Secrets to Success
is just a way to capitalize on the TV show's high ratings and success rather than actually help the reader create a new business.
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