John Deere New Generation and Generation II Tractors: History, Models, Variations & Specifications 1960s-1970s
Voyageur Press, 2012 (2012)
Reviewed by Bob Walch
Among the Big Four (AGCO, Case IH, Ford-New Holland, and Deere) in 1991, the only survivor who hadn't gone through a bankruptcy or merger was Deere & Company. The company's survival through the turbulent economics of the Baby Boom era was guided primarily by a man who married the boss's daughter after the war and entered the boardroom in 1953,
' writes John Dietz.
While Deere & Company grew through the manufacture of products that garnered increasing respect and market share in the 1960s and 1970s, it also became widely recognized as one of the best-managed corporations in North America. This is the story of that era.
illed with pages of illustrations and a very informative text, this is a book that any tractor person will want to own. One of the iconic brands in farm equipment, John Deere continues to be a major player in the agricultural industry and equipment sectors. How the firm reached this lofty position is explained by John Dietz who has written a number of books about the company.
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